We have a dedicated sourcing team that travel across the world to find the most nutritious, vibrant and sustainable ingredients possible. Fresh ingredients packed full of flavour are delivered and prepared in store every day.
We only select superior grade fresh salmon sashimi fillets from Scotland and the crystal clear waters of Norwegian fjords.
Our resident fish expert, Cesar, is based in the UK but works extensively in South East Asia, sourcing the highest quality yellowfin line caught tuna from fishermen who invest in turtle-safe bait and hooks.
Always fresh, never frozen, our chicken is sourced from independently assured British farms with sustainable, ethical supply chains. Whilst many food companies aspire to Red Tractor Assurance, for us it is the minimum. We’re also committed to working toward even higher welfare standards by signing up to the Better Chicken Commitment in all itsu stores & restaurants as well as across our supermarket products.
Our brown wholegrain [hot] rice is grown and milled in Spain. It is carefully selected and scrutinised for its delicious nutty texture and high fibre content. Our premium sushi rice is checked, washed and cooked to perfection under the watchful eyes of our highly skilled Rice’Pros.
Our Belgian suppliers collect rain water that falls on their factory roof then treat and use to clean the factories & fill condensers. Next purified and pumped into an irrigation network supplying local growers to water their vegetable crops. The majority remains in the wetlands providing habitat for over 200 species of birds.
Sourced direct from South East Asia adding a subtle, unmistakably Asian flavour, nori is used in many of our most-popular dishes. Incredibly nutrient-rich and a source of vitamin B12, protein and iodine.
broccoli & avo
Our tenderstem is steamed every day in each of our shops to lock in flavour and nutrients. For avocados, we use the highest quality Haas variety and only accept perfectly ripe fruits for our delicious salads and maki.
itsu veg mix
Our bespoke vegetable mix uses a changing blend of 6 fresh vegetables, selected for their taste, texture, colour and health benefits. Always British and adjusted seasonally to ensure the best quality throughout the year.
Brewed for us in Japan by Toshio and his family, he follows the ancient proverb of ‘onko-chishin’, which means ‘to move ahead by learning from the past’ his recipe has changed very little in over 2000 years.
Our miso broths are made using authentic paste, never powder. Japan’s food entrepreneur Yoshihiro Hayashi cooks the miso with herbs and spices in the stunning Nagano valley.
We use mirin rice wine in our incredibly popular teriyaki dressing for sweetness and depth and, unlike many other teriyaki sauces, we add fresh ginger for warmth and complexity of finish.