privacy policy

itsu Limited privacy policy

Look alive. We know these things can sometimes be a little… well, boring - but we really care about you and are committed to protecting your privacy and personal information. We have written this policy to make sure you know how we collect and use any personal info we receive from you. By browsing, accessing and/or using any part of our website, you agree to be bound by this privacy policy, so please do not provide data to us if you do not want your personal data to be used in the ways set out here.

Any personal information we collect will be used in accordance with the Data Protection Act 1998.

who we are

itsu is made of two companies, itsu ltd and itsu [grocery]. We are each registered under the Data Protection Act 1998

Company: itsu Limited
Registered Address: High Holborn House, 52 - 54 High Holborn, London, WC1V 67RL
Registration: ZA154956

Company: itsu [grocery] Limited 
Registered Address: 16A Great Peter St, London, SW1P 2BX
Registration: ZA154963

what information we collect and how

We will collect and use all of the personal data you give us.  We may collect and process additional information with your permission.

We will hold and use the personal data we collect via, our itsu app, social media, our transactional data, from your emails on our website, from surveys and forms and other ways you communicate with us. 

how will we use the information about you?

We use your personal information to reply to you or to keep you updated about any of our wonderful new products, our beautiful shops, services, internal record keeping, analysis, profiling, market research, customer service and to improve our products (we are always striving to make things even better!) Of course, you may tell us to stop contacting you at any time.

We do not sell, rent or exchange your personal information with any third party for commercial reasons. We may exchange your personal information with other itsu companies.

We may pass your personal information onto a third party (a ‘data processor’) working on our behalf to process your data. They will safeguard your information for us under the Data Protection Act 1998. 


We follow strict security procedures in the storage and disclosure of information you have given us, to prevent unauthorised access in accordance with the UK data protection legislation. 
We do not collect sensitive information about you except when you knowingly provide it to us. 

We use a technology called "cookies" – it’s not the kind you eat – it’s used as part of a normal business procedure to track patterns of behaviour of visitors to our site.
If you’re really interested, see how cookies work here.


We would love to send you information about our eat beautiful menu, any special offers, promotions, services, shops and restaurants of ours which may be of interest to you.  You will be offered the option to opt in or opt out before completing your purchase.  If you consent to receive marketing you may opt out at any time.

If you no longer wish to be contacted for marketing purposes, please email us at

third party links

At times we find really interesting articles and websites that you may be interested in - we may include links to these third parties on this website and social media channels.  Where we provide a link it does not mean that we endorse or approve that site's policy towards visitor privacy and we cannot be responsible for the protection or privacy you provide while visiting such sites.  You should review their privacy policy before sending them any personal data.

access to your information and correction

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate. Please contact us if you have any questions about our privacy policy or information we hold about you.

The Data Protection Act 1998 gives you the right to access information held about you. If you would like a copy of some or all of your personal information, please email us at or write to us at the following address: Data Access Request, itsu Limited,High Holborn House, 52 -54 High Holborn,  London, WC1V 6RL We may make a charge of £10 for this service.

changes to this privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page. We encourage you to review this privacy policy whenever you visit the site.

This privacy policy was most recently updated on 10 June 2016.