the journey so far

I opened itsu Chelsea in 1997 whilst working at Pret a Manger (which I co-founded in 1986). At the time there were only a handful of Japanese restaurants in London; they were dull & expensive.

We spent years listening to our customers and built a new type of food place altogether: light, green and good for you.
Our eat beautiful menu celebrates the amazing flavours of the Far East; high in nutrients yet refreshingly low in calories and saturated fat. Creating light, nutritious and healthy dishes which actually taste delicious is far harder than it sounds. A great many people have tried and failed to do this on the high street. itsu is making good headway as a result of years of recipe development, trial and error.

As of today we have over 60 shops in London and prime sites in Central Oxford, Richmond, Stansted Airport, Bicester Village and Brighton by the seaside. itsu is run by many inspired operators and managers. Much of the ‘best of Pret’ learning has been woven into the fabric of our company.